A friend of mine is an exceptionally talented bass player.  He’s played all over the world with musicians from Michael Brecker to Andy Timmons and he’s also an excellent storyteller.  One day we were hanging out and he started reminiscing about this gig he played during apartheid in South Africa.  He began by saying that he had this six-month contract to play as the house band at a nightclub.

 

Everybody listening had to stop him before he made it through his first sentence:  A six-month contract to play at a venue?

 

We were stunned.

 

“Was that just the way they did it in Africa back then?”

 

“No, that’s the way everybody used to do it back then.”

 

Thirty years ago, young local groups were actually contracted to play at a venue for numerous dates at a time.  Allegedly, you could actually make a decent living doing it too.  You’d play a bunch of small gigs and build a local reputation for yourself or open for a bunch of bands as they passed through town and get some exposure to managers and label reps on the way.  

 

My wheels were spinning from his comment and I missed the rest of the anecdote (fortunately, like all great musicians, he’s prone to repeating his best stories so I got many other opportunities).  This just seemed so crazy in comparison to what is going on in the live music world today.   Another friend of mine, a very talented sax player, just got back from a gig up in New York and told me that insanely talented, well-connected musicians are playing at venues in New York for a free meal…

 

Look at the picture above from the Cavern Club: “THE BEATLES PLAYED HERE 292 TIMES”… 

 

The musical landscape has changed dramatically over the past thirty years.  Once upon a time, musicians were able to be musicians and support themselves with their music through a fertile, logical local system.  Now the clubs are gone, the gigs pay so little that they aren’t even worth the gas, radio doesn’t care about the local scene any more, and (as previously discussed) it’s pretty hard to make it big unless you are already big in the first place.

 

During an interesting segment on NPR’s All Songs Considered, Carrie Brownstein and a panel of music bloggers discussed whether or not labels were useful in discovering new music.  In a brief aside, Carrie mentioned that the label Kill Rock Stars almost passed on her band, electroclash darlings Sleater-Kinney, because they thought it was “just a side project”.

 

Now in Brownstein’s case, the group was a side project to her other band Excuse 17, but there is a prevailing philosophy among the decision-makers at labels that there should be some considerable measure of success derived specifically from the band in question in order for it to merit consideration.

 

That’s pretty difficult to do in today’s musical climate.  I’ve always encouraged people to not define themselves by their day job—do enough to pay the bills and support your passions.  The music business is now saying that that’s not enough.  You have to be professional before going pro.

 

The problem is that we no longer have a system where amateur musicians can cultivate and support themselves in the process of turning professional.  The issue is partly one of supply and demand.  Back in the 60s, venues wanted bands and there simply weren’t that many out there.  It was more difficult to even get an instrument, let alone be good enough at it to play for two hours.

 

All their success aside, Ringo Star and Mick Fleetwood would each tell you that they are not the most talented drummers (Mac Fleetwood doesn’t even know what 4/4 time is and he labored to explain that fact in Ken Robinson’s The Element).  The fact is that they were the guys in their local area with a drum kit.  Drums at the time were exceptionally expensive and too large for most in urban England to store.  If you had the instrument, you were in a band.  If you were in a band of any caliber, you were likely to land a gig playing at some venue with some regularity.

 

Every band needs somewhere to play.  Unfortunately, these days venues are so financially strapped that they’d often rather put the iPod on shuffle than hire four teenagers and a sound guy.  Consequently, the venues with live music are overrun with demos of musicians willing to play for peanuts.

 

In a world where it is virtually impossible to support yourself as an amateur musician, labels are left looking to people who are already famous to fill out their rosters: solo artists from previous hit-making bands like Gavin and Gwen, celebutantes, and contestants from reality TV.

 

Some amateur bands are lucky enough to catch a label’s attention and they land one of the precious few spots on a national tour playing a hundred dates with one band.  Obviously these gigs are rare, but they also reduce exposure to only the fans of a certain band.

 

It has been said that all business is local.  In the Digital Age, there is such a focus put on national and global considerations that the local concerns fall by the wayside.  But ultimately, a return to a fertile local music environment is what will repair the music business.  Labels have an interest in seeing musicians cultivated in their home environments, winning over a local demographic, and climbing a logical ladder toward regional and national success.

 

This was the model that worked thirty years ago and I believe it can still work with some adjustments for the digital age.  In many ways and to their detriment, record labels are stuck in the old ways of conducting business.  In this instance, I fear that they have overlooked a useful lesson from the past.  Emphasizing a fertile local music scene and a logical progression from there toward a national spotlight is what encourages a diverse and creative musical landscape.  There is no one better suited to make this happen than the labels themselves.

It was 2003 when I first discovered Lazy Mane & Kosherbeets through the grapevine as they began to generate a buzz in the North Atlanta area. I got Kosherbeets’s number from a mutual friend, picked his brain about music, recording, etc., and the rest is history. I cut my teeth mixing his solo release, Dude, College, and now his joint effort with long time collaborator Lazy Mane: Supreme I.N.K.

They’ve since shared the stage with a number of hip hop notables including Atlanta mainstays the Ying Yang Twins and quintiple-platinum act Nappy Roots (of “Awnaw” fame). Tonight, Friday, Sept. 18th, 2009, you can catch the duo at Lenny’s in Atlanta performing with Dungeon Family* artists Killer Mike (featured on a number of OutKast songs), Cool Breeze, and Rico Wade of Organized Noize.

I don’t know exactly where to pin down their sound-a little Bone Thugs here, some early OutKast there, and a combination of all those jazz records, photographs, and history books they’ve got lying around the studio. The result is a classic sound that spits in the face of trends and resonates on both an intellectual and primal level.

Supreme I.N.K is their best to date, particularly The Springtime, which is a sample-based, major key uptempo song with “instant classic” written all over it, and The Galaxi, a trippy, dark, futuristic beat with lyrics and live sax to match. 

In honor of the album’s release, I’ve thrown together a sampler with some of my favorite cuts from the album:

Stream the Fix Your Mix Supreme I.N.K Sampler (NSFW)

Mixing In An Unfamiliar Environment

Mixing in an artist’s studio is kind of like becoming fluent in Pig Latin. You’ve already got all the skills you need, it just takes a little bit longer to get your ideas out at first. To get familiar with their speakers (Event 8s) and room, I referenced their influences for similar instrumentation/arrangements but used more recent mainstream songs to get the low end sounding current. We also checked mixes in a number of consumer environments including a few vehicles with decked-out audio systems and took notes for revisions.

Supreme I.N.K. is the only full album that I’ve mixed entirely independent of my own gear and rig.** It was done entirely in the box (plug ins only, no outboard gear) using primarily the Waves Diamond and SSL plugin bundles in Pro Tools.

Fixing Their Mix

I consider all of my projects to be collaborative efforts, but especially in this case–they did the rough mixes and final tweaks, I sculpted the sound into a more professional and cohesive arrangement. So this was one of those cases where I literally “fixed [their] mix” rather than playing the traditional mix engineer role.

I read that one of my favorite engineers, Rich Costey, did this on Foo Fighters’ latest, Echoes, Silence, Patience & Grace. The tracking engineer did the initial mix work if I’m not mistaken and RC was brought in to finish it off.

They’ve intentionally eschewed iTunes and Amazon in favor of a more grassroots approach by giving away the album for free online and selling physical copies at shows. So check them out at Lenny’s if you can, and grab the album. It’s free!

Download the album for free @ SupremeINK.net

*I owe Will (Kosherbeets) a special debt of gratitude for introducing me to my favorite rap album of all time, Dungeon Family’s Even In Darkness. Dungeon Family is a more or less defunct (hibernating?) collective which includes OutKast, Goodie Mob, Cee-Lo, et al.

**For my clients reading, note that I don’t generally do attended sessions–the time we save from this is one of the ways we can provide an incredible value at a rate that’s affordable for independent artists–but I made an exception for these guys because of our long time relationship and hey, it gave me a good excuse to go back to Atlanta for a few weeks.

Despite the democratization of music production technology over the past ten years, most of the mastering process is still a black art to most people.  You can buy a cheap microphone for your computer at Wal-Mart to record your bedroom demos, but for some reason you still can’t get your music as loud and clean as Kanye.  The brave can attempt a lot of it at home with varying degrees of success, but an esoteric lexicon still exists that causes many to second guess their ability to deliver a professional product.  “Red Book” falls into this category.

 

If you just google “Red Book CD” or “Red Book Master” you’ll wind up with a bunch of questionable mastering sites offering a lot of warnings but not a lot of information.  They say “Oh, you can make a CD at home, but is it a Red Book??!?!”  Then they proceed with obfuscating generalities that encourage you to accept the fact that you are out of your depth and that you should use their service, in part, to obtain such a mystical artifact.

 

Well allow me to demystify the term and you’ll see that getting a Red Book master is not reason enough to choose a mastering house.

 

“Red Book” refers to a document created in 1980 by Sony and Philips.  A team of about 8 researchers was tasked with creating the specifications for standardizing compact discs (CDs if you’ve been living under a rock…on Mars…with your fingers in your ears and singing “la la laaaaa” to yourself at the top of your lungs for the past 30 years).   Researchers in the companies had a propensity to house their reports on the various forms of CDs in color-coded folders or books and refer to them as such.

 

These eventually became known as the “Rainbow Book Series”.  Lesser-known standards also included “Yellow Book” for CD-ROMs, “White Book” for video discs, “Beige Book” for photo discs, and “Scarlett Book” for super-audio discs.  The specifications found within these books dealt explicitly with standardizing production for the companies.  With Red Book, the virtual monopoly in CD technology at the time by Sony and Philips contributed to most of the other manufacturers adopting the same standards for compatibility across the board.

 

The Red Book stipulates that a standard CD should be 120 mm in diameter, 1.2 mm thick, and composed of specific materials (polycarbonate plastic substrate sandwiching some form of thin metal and coated in lacquer if you want to be explicit).  Pretty much every commercially available CD conforms to these physical standards.

 

Interesting aside:  the companies originally wanted 60 minute of play time with 100 mm to 115 mm discs.  The ultimate choice of 74 minutes came from the suggestion by Herbert von Karajan, conductor of the Berlin Philharmonic, that the CDs should accommodate Beethoven’s 9^th Symphony, which was recorded in 1951 at the Bayreuth Festival in Germany.   This increased time necessitated the increase to 120 mm diameter discs.  The first test disc ever made was pressed in Hanover in 1981 and featured Von Karajan conducting the same group, so his opinion must have been important to the researchers.

 

Additionally, Audio CDs must have three areas: the lead-in, the program, and the lead-out.  Every disc-burning program that writes audio CDs uses these areas.  The lead-in contains the table of contents and directs CD players to the track markers and song titles and so forth.  The program area is where the actual audio is housed (in Audio Engineering, program is just a term used to describe any kind of sound content).  The lead-out contains no data and indicates to players that the CD has ended.

 

Lastly, the Red Book stipulates what kind of files can be used and how they should be encoded and organized on the CD.  Discs can contain up to 74 minutes of audio, up to 99 tracks with a minimum of 4 seconds per track, with the possibility of 99 separate sub-divisions within each track.

 

The program content must be the standard 44.1 kHz sample rate, 16-bit depth and be two channel stereo.  Data is stored in frames of 1/75 second length and data is written in sector sizes of 2,352 bytes per frame.  Frames are encoded in such a way to minimize the effect of damage to a CD and house error correction and display information.

 

That last bit is a little abstruse, but basically all of these are the standard for every disc-burning program out there.

 

So what’s the big deal with Red Book masters?  The short answer is that there isn’t one—at least not today.  Understand that the Red Book was written in 1980, before commercial audio CDs ever even hit the market.  These were the standards the companies decided on before ever releasing a CD and were to be used as the template for mass producing CDs for the future.  In a large part, the Red Book is merely a description of what an audio CD is, not some uber-special type of audio CD that you need to have special gear to create.

 

Once upon a time, the means of creating audio CDs existed only in big manufacturing plants and the common-folk had to patronize these establishments to get their discs reproduced.  Now, technology has come so far that virtually every disc making tool available to the consumer can and does follow these standards.

 

I suspect that the only reason this term even exists anymore is because of stand-alone hard disc recorder/burners like the Alesis Masterlink, which give the option to record different kinds of discs.  Since many recorders are capable of recording at much higher (and some at much lower) quality than standard audio discs, the Red Book option is selected so that whatever you’ve recorded comes out playable from the burner.  I speculate that the “Red Book” option on these recorders is meant to be a short-hand for burning a playable disc as opposed to a data or archival disc.  Also, since many of the professional hard-disc recorders were made in the 80s and 90s, companies were still tinkering with Super Audio CDs and other forms of discs that might have been included as options.

 

Think back 10 years ago when you were burning CDs, maybe one in every ten or twenty didn’t work or some would only play on a certain brand of CD player, or maybe it only played on your computer but not your car or in your car but not your CD player.  Across the board, these problems have been reduced with error correction and more intuitive interfaces, not to mention the fact that the average consumer now knows the difference between a data disc and an audio disc and can recite the sample rate and bit-depth for Audio CDs.

 

The Red Book standard is in many ways simple antiquated jargon for specifications that we can safely take for granted anyway.  Some might latch on to this term because it’s something they can use to sound more professional than you.  Of course, by and large the people employing the term don’t know any better, they just know that they can push the “Red Book” button and make something without knowing what it is. 

 

If you burn your disc using an audio-CD writing program, using a normal CD-R, and using a modern CD Burner, then you’ve got yourself a Red Book disc.  I would suggest burning at the slowest speed possible to minimize errors, but other than that you are golden!

Whether you are an at-home audio hobbyist or a seasoned and professional Pro Tools operator, everybody yearns for the optimum working environment to produce music. Over the next few weeks I’ll take you through the various components of the digital audio workstation and offer some suggestions for maximizing its performance.

This is by no means the end-all-be-all of how-tos on the subject and I invite all of you readers out there to contribute to the body of knowledge with your personal expertise. As for me, I can only speak from my own experience as a professional audio engineer. So please offer your opinions or questions in the comments below if you are so inclined.

I should admit right off the bat that I am a supporter of Macintosh computers and Pro Tools in the professional environment. The realities of the professional world decree that this is how you must go if you wish to have a successful career. I do swing every which way: I have done high-profile professional projects on Microsoft computers, Nuendo, Logic, Cubase, and tape. By and large, however, contemporary creative demands as well as the desire for portability and universality demand a Macintosh and Pro Tools combination.

Mac or PC:
Forget the I/Os, forget the gear (for now). Heck, even forget about the talent. In today’s music production world, you cannot record anything of any kind without a good computer. For the audiophiles out there, I too am a tape guy when the opportunity presents itself. However, the availability of the medium coupled with budgets and real-world artist demands often preclude the use of our beloved reel-to-reels.

So before you choose between Pro Tools and Logic and Nuendo, you have to pick the optimum machine to support those programs. When the question is posed to me there are three main distinctions that I like to draw:

1)  This one is kind of arbitrary but is necessary exposition because, when talking about technology, you will often get the conscientious objector who takes issue with the nomenclature: a Macintosh computer is a PC.

PC stands for personal computer, so the question really comes down to Macintosh or Microsoft. That kind of has a nice ring to it, so I’m curious why the debate is framed in such a manner. Apologies to those Linux supporters out there, but Linux isn’t even a wildcard in this tournament.

2)  A much more substantive and important distinction to draw is that Apple produces an operating system (Macintosh) so that it can sell its computers. On the other hand, Microsoft produces computers so that it can sell its operating system.

This is a subtle difference, but very important. When your Macintosh computer crashes and you need to rebuild from scratch, you can use any OS installer on your computer. Mac doesn’t even ask for a serial number. That is because Apple is in the business of selling computers and the OS itself is simply a construction so that they can sell them machines themselves. That means that every component that is in the machine has an express purpose, specific to the operating system. Likewise, every line of code that exists in the operating system has an express purpose in the functioning of those components.

On the other hand, when your Microsoft (or rather Microsoft-based) computer crashes, you’ll need to have your officially sanctioned serial numbers and identifiers because Microsoft’s sole desire as a company (for our purposes) is to sell an operating system. Not the computer. If you actually go to the Microsoft store, you will not see a single computer “made” by Microsoft. The actual computers that run Microsoft Operating systems are produced by Dell, Asus, Lenovo, and *shriek* even Macintosh. Of course, the high competition for producers running a Microsoft-based platform means that the price can be significantly cheaper, but ultimately that means that the company creating your computer has little at stake in how the operating system functions with the computer itself.

3)  The third distinction deals more with what your computers are actually doing: The computer and the operating system itself has no idea what operations you are performing.

Whether it is a Mac or a Microsoft or Linux, no computer has any real idea whether you are watching a movie, editing a family video, touching up a photograph, or recording death metal. It is just doing calculations. The real question when dealing with music production is how quickly can VERY LARGE chunks of information accessed, transferred, and put to use.

Macintosh realizes this. For a very long time, the talking point about Macs was that they handled big calculations and files better than Microsoft. While this may be true from an OS standpoint, a processor or hard drive or stick of RAM doesn’t know whether it’s running on OSX or Vista. The real distinction is that with Macintosh, you can accept as a given the fact that the components within your machine are top of the line and designed to handle tasks that require large computations and throughput. Macintosh knows that their demographic has long been “creative” types rather than business professionals, so the OS and machines are all designed to handle labor intensive processes.

Microsoft on the other hand, after a certain baseline, frankly doesn’t give a damn about the components that are in the computer. There are Microsoft computers out there on the market that are designed only for web-browsing and word-processing. And rightly so, Microsoft has a huge and broad market that caters to businessmen and soccer moms and even creative types, so some machines handle large computations and have max throughput while others do not.

So from these three distinctions, it should be clear that you can buy a Microsoft, and with the right tweaks and customizations, it can perform equally to a Mac or better. There are plenty of options available due to the gaming community (which overwhelmingly uses Windows-based computers) and these add-ons will likely be cheaper due to vast competition in the Microsoft peripherals market. However, this will require more thoughtful consideration on the part of the consumer than buying a Mac with a very small set of top-of-the-line variables.

Earlier this year, Phil and I began working with rap crossover group and production team, SV & DJ Jove, who have become two of our most promising unsigned clients. Check out a sampler from their club anthem “Act Stupid!” and SV’s catchy R&B single “You Know” (currently on the front page of FixYourMix.com).

You may recognize DJ Jove (birth name Vinnie) from MTV’s new reality series Is She Really Going Out With Him?, a show about bad boys that date good girls or as the network puts it, “douchebags and the women that love them.” From the creator of popular blog and book Hot Chicks With Douchebags, Is She Really Going Out With Him? chronicles the trials and tribulations of an alpha male in his natural habitat, which in Jove’s case includes his internet show, Reset Radio, where two porn stars have a cannoli-sucking contest live on the air.

Watch more highlights on MTV.com by clicking on the image below:

This guy knows how to work a crowd. A little YouTubing turns up dozens of live shows including a video of Jove doing part of a set in a bra (I’ll spare you the link). To get a sense of his live presence, also check out clip 2 from the MTV.com series where he spins in a club filled with scantily-clad women. He raps the first verse on “Act Stupid!”

As a producer, SV has a diverse but signature sound from club rap (think Black Eyed Peas) to pop-R&B (a la Rihanna or Akon). Although born and raised in Brooklyn, some of his beats have a Miami feel to them, particularly “Act Stupid!” In others, he juxtaposes tribal and Middle-Eastern sounds with a mainstream, synth-based club minimalism (like in Rich Boy’s “Drop”). SV is also making moves as a rapper and lyricist–his hook writing ability in particular is phenomenal.

Breaking Onto The Charts

Look out for these guys in the coming months. Today, there are really three ways for an artist to break onto the rap and pop scene, any of which could propel SV & DJ Jove to the top of the charts:

• A guest spot from an established artist – the Drake model
• “Going viral” – the Soulja Boy model
• Grassroots / paying dues – This is the model for most big rappers today including as TI and Lil Wayne. Can take up to a decade to reach peak potential. One could argue that like with rock music, these artists largely benefited from the promotional dollars of the “old music business” (pre-2000s) and that this sort of success may not be as viable in today’s short-attention-span/everything’s-free marketplace. On the other hand, if you told me that Wayne was eventually going to be a Top 40 artist back when I was jamming on his Tha Block is Hot album, I wouldn’t have believed you. I always thought of him as one of the under-appreciated members of Cash Money Records. So I think there’s actually an objective reason for why these artists stood the test of time and went from moderately successful Southern rappers to Top 40 artists: talent.

Buy “Act Stupid!” on iTunes

Buy “Act Stupid!” on Amazon MP3

www.djjove.com
SV on Myspace

Today I was checking out one of my favorite blogs, Musformation, saw their post on this topic, and got inspired to finish a draft I started earlier in the year. Without further adieu:

Even if you’re not a musician, this scenario will probably be familiar to you: a group of people are debating the merits of a popular song (particularly one which can be considered objectively terrible) and someone* interjects, “but the melody gets stuck in your head.” Everyone nods in agreement because hey, if it’s catchy it must be a well written song. Right?

While a great song with a catchy melody is doubly effective, a terrible song that gets stuck in your head is still worthless. Some of you may remember the children’s show Lambchop’s Playalong, with its devastating outro, “The Song That Doesn’t End.”

But you won’t see Lambchop coming up on my playlist any time soon. In fact I would probably pay iTunes the 99 cents to never hear it again.

In other words, it’s not enough to merely write a memorable hook, and you can’t defend a song by saying it’s catchy. Though it can be tricky to write a catchy melody, catchiness has no value without the substance to back it up.

Catchiness is like a built-in reminder: if your song is great, people will be constantly reminded to buy it, seek it out, go to your show, etc. If your song is annoying, it will only remind people that you’re annoying.

*UPDATE: A day later, I’m checking out comments on Asher Roth’s “I Love College” video on YouTube and stumble upon this gem in response to commenters saying he sucks: