It was 2003 when I first discovered Lazy Mane & Kosherbeets through the grapevine as they began to generate a buzz in the North Atlanta area. I got Kosherbeets’s number from a mutual friend, picked his brain about music, recording, etc., and the rest is history. I cut my teeth mixing his solo release, Dude, College, and now his joint effort with long time collaborator Lazy Mane: Supreme I.N.K.

They’ve since shared the stage with a number of hip hop notables including Atlanta mainstays the Ying Yang Twins and quintiple-platinum act Nappy Roots (of “Awnaw” fame). Tonight, Friday, Sept. 18th, 2009, you can catch the duo at Lenny’s in Atlanta performing with Dungeon Family* artists Killer Mike (featured on a number of OutKast songs), Cool Breeze, and Rico Wade of Organized Noize.

I don’t know exactly where to pin down their sound-a little Bone Thugs here, some early OutKast there, and a combination of all those jazz records, photographs, and history books they’ve got lying around the studio. The result is a classic sound that spits in the face of trends and resonates on both an intellectual and primal level.

Supreme I.N.K is their best to date, particularly The Springtime, which is a sample-based, major key uptempo song with “instant classic” written all over it, and The Galaxi, a trippy, dark, futuristic beat with lyrics and live sax to match. 

In honor of the album’s release, I’ve thrown together a sampler with some of my favorite cuts from the album:

Stream the Fix Your Mix Supreme I.N.K Sampler (NSFW)

Mixing In An Unfamiliar Environment

Mixing in an artist’s studio is kind of like becoming fluent in Pig Latin. You’ve already got all the skills you need, it just takes a little bit longer to get your ideas out at first. To get familiar with their speakers (Event 8s) and room, I referenced their influences for similar instrumentation/arrangements but used more recent mainstream songs to get the low end sounding current. We also checked mixes in a number of consumer environments including a few vehicles with decked-out audio systems and took notes for revisions.

Supreme I.N.K. is the only full album that I’ve mixed entirely independent of my own gear and rig.** It was done entirely in the box (plug ins only, no outboard gear) using primarily the Waves Diamond and SSL plugin bundles in Pro Tools.

Fixing Their Mix

I consider all of my projects to be collaborative efforts, but especially in this case–they did the rough mixes and final tweaks, I sculpted the sound into a more professional and cohesive arrangement. So this was one of those cases where I literally “fixed [their] mix” rather than playing the traditional mix engineer role.

I read that one of my favorite engineers, Rich Costey, did this on Foo Fighters’ latest, Echoes, Silence, Patience & Grace. The tracking engineer did the initial mix work if I’m not mistaken and RC was brought in to finish it off.

They’ve intentionally eschewed iTunes and Amazon in favor of a more grassroots approach by giving away the album for free online and selling physical copies at shows. So check them out at Lenny’s if you can, and grab the album. It’s free!

Download the album for free @ SupremeINK.net

*I owe Will (Kosherbeets) a special debt of gratitude for introducing me to my favorite rap album of all time, Dungeon Family’s Even In Darkness. Dungeon Family is a more or less defunct (hibernating?) collective which includes OutKast, Goodie Mob, Cee-Lo, et al.

**For my clients reading, note that I don’t generally do attended sessions–the time we save from this is one of the ways we can provide an incredible value at a rate that’s affordable for independent artists–but I made an exception for these guys because of our long time relationship and hey, it gave me a good excuse to go back to Atlanta for a few weeks.

Earlier this year, Phil and I began working with rap crossover group and production team, SV & DJ Jove, who have become two of our most promising unsigned clients. Check out a sampler from their club anthem “Act Stupid!” and SV’s catchy R&B single “You Know” (currently on the front page of FixYourMix.com).

You may recognize DJ Jove (birth name Vinnie) from MTV’s new reality series Is She Really Going Out With Him?, a show about bad boys that date good girls or as the network puts it, “douchebags and the women that love them.” From the creator of popular blog and book Hot Chicks With Douchebags, Is She Really Going Out With Him? chronicles the trials and tribulations of an alpha male in his natural habitat, which in Jove’s case includes his internet show, Reset Radio, where two porn stars have a cannoli-sucking contest live on the air.

Watch more highlights on MTV.com by clicking on the image below:

This guy knows how to work a crowd. A little YouTubing turns up dozens of live shows including a video of Jove doing part of a set in a bra (I’ll spare you the link). To get a sense of his live presence, also check out clip 2 from the MTV.com series where he spins in a club filled with scantily-clad women. He raps the first verse on “Act Stupid!”

As a producer, SV has a diverse but signature sound from club rap (think Black Eyed Peas) to pop-R&B (a la Rihanna or Akon). Although born and raised in Brooklyn, some of his beats have a Miami feel to them, particularly “Act Stupid!” In others, he juxtaposes tribal and Middle-Eastern sounds with a mainstream, synth-based club minimalism (like in Rich Boy’s “Drop”). SV is also making moves as a rapper and lyricist–his hook writing ability in particular is phenomenal.

Breaking Onto The Charts

Look out for these guys in the coming months. Today, there are really three ways for an artist to break onto the rap and pop scene, any of which could propel SV & DJ Jove to the top of the charts:

• A guest spot from an established artist – the Drake model
• “Going viral” – the Soulja Boy model
• Grassroots / paying dues – This is the model for most big rappers today including as TI and Lil Wayne. Can take up to a decade to reach peak potential. One could argue that like with rock music, these artists largely benefited from the promotional dollars of the “old music business” (pre-2000s) and that this sort of success may not be as viable in today’s short-attention-span/everything’s-free marketplace. On the other hand, if you told me that Wayne was eventually going to be a Top 40 artist back when I was jamming on his Tha Block is Hot album, I wouldn’t have believed you. I always thought of him as one of the under-appreciated members of Cash Money Records. So I think there’s actually an objective reason for why these artists stood the test of time and went from moderately successful Southern rappers to Top 40 artists: talent.

Buy “Act Stupid!” on iTunes

Buy “Act Stupid!” on Amazon MP3

www.djjove.com
SV on Myspace

Miami-based indie rock band Ex Norwegian is a Fix Your Mix artist we’re excited about right now. They’ve been featured on XM radio, performed live on Sky News (London) and at the 2008 CMJ Music Marathon in New York City where I saw them play for the first time.

Click here to check out “Sad Wonder” off their new album Standby.

I was blown away by this song upon first listen. Usually when you think of psychedelic music, you think of effects, but to me, these chord changes are psychedelic. Add a catchy melody, loud-soft dynamics, and an arrangement that holds your interest all the way to the end and you’ve got a recipe for success.

I knew right off the bat that I wanted to emphasize the synth pad “ahhhs,” so I mixed the chorus first. That’s how I usually begin a mix: pick a section or element of the song that excites me the most and build the rest of the mix around it.

They were going for a retro sound with a modern twist. Drum samples and compression define the modern rock sound, so I dropped the former and kept the latter.

Rock mixers today tend to rely mainly on samples for drum ambience rather than reverb or room mics. Instead of doing either of those, I downplayed the drum ambience altogether and focused on punchiness instead. This was also important because the other instruments were being sent to several different reverbs and delays.

To keep it modern, the individual elements and overall mix were compressed a good deal more than Ex Norwegian’s old-school references (Big Star, David Bowie, ELO) and I added a vocal stutter edit during the first verse for some extra modern flare.

I also went heavier on the low end than a standard rock mix, which worked out perfectly because the electric bass locks up with the kick drum. (This goes along with one of the themes that tends to comes up when Phil and I have philosophical discussions about music: Arrangement is King.)

Standby is filled with stand out tracks. My personal favorites are Sad Wonder, Aventura, and Add Vice.

Ex Norwegian on Myspace

Buy Ex Norwegian’s debut album Standby on Amazon MP3.