From crunk to snap music, Southern rap has reigned supreme over the charts for the last half decade. When ATL stole the crown from NYC as the Mecca of hip hop, aspiring rappers and producers made the pilgrimage from all over to find a better, more trill existence. (Most would fail upon realizing it’s not enough to simply rhyme ‘grind’ with ‘shine’ as many times as possible.) After everything Lil Jon and TI did for Atlanta’s growth, the Georgia Department of Tourism should write them monthly checks.

For my fellow Atlanta natives, I should point out that what old school ATLiens may think of as Southern rap is not really what I’m talking about in this article. The OutKasts and Goodie Mobs of yore are not what made the Atlanta Braves hat the new Yankees cap. What I’m talking about here is a little more, well… basic. Let’s have a look:

Characteristics of (Mid-2000s Era) Southern Rap

• Party-oriented lyrical themes including sex, alcohol, dancing, strippers, and nightclub activity (a shift away from violent or macho ‘street’ lyrics of 90s rap)
• 808 kicks
• Claps & snaps on the backbeat (more on this: Claps & Snaps: The Death of the Snare Drum)
• Single note or nonexistent basslines
• Slower tempos (70-78 BPM)
• Synth-based instrumentation (versus sample-based)

Pop music is often scoffed at and generally regarded as simple by music buffs, but obviously these music buffs have never gotten their swerve on at The Cheetah. Simplicity works especially well in club settings. The reason behind this can be explained using a maxim that (FYM blog cowriter) Phil first posited to me many years ago, which is that in order for something to be big, something else must also be small. Put another way:

The less stuff you have in a mix, the bigger each individual thing can be.

And of course in rap music the quest is always for tighter and deeper low end, whether that be a kick drum or bassline. An 808 kick sound is special because it’s somewhere in between the two in terms of its role. The drawback is that an 808 is so deep that it usually cannot be heard on smaller speakers and headphones that do not produce sub-bass frequencies. The benefit is you don’t have two instruments competing for that all-important frequency range where a mix can easily get cluttered. When the only other stuff you’ve got going on is a snap, vocal, and single-note synth line, huge low end is in the cards. The result is a hypnotic (post-apocalyptic?) dance sound that can be baffling to the uninitiated but works like magic in clubs because of their better low end reproduction capabilities.

Key Songs

“It’s Goin Down” – Yung Joc

“Get Low” – Lil Jon feat. Ying Yang Twins

“Yeah” – Usher feat. Lil Jon

“Crank That” – Souja Boy Tell Em

“Laffy Taffy“* – D4L

Today, it’s hard to say that Atlanta is still the international capital of rap. Over the years, rap has traveled back and forth from East Coast (actually the Northeast) to West Coast, and eventually to the South. With collaborations between people like Kanye and Young Jeezy, you could say we’re overdue for a shift back towards the East Coast sound. But history rarely repeats itself so directly.** No, I believe Top 40 rap is taking a step in a macro direction: away from regional sounds and towards pop crossover.

The Decline of the Southern Rap Empire

Right now, we are in the middle of a shift. The South isn’t dead yet–many of its calling cards and idiosyncrasies are still in effect. But hip-hop is shifting away not just from the South but regional sounds altogether, with even the hardest, street-est rappers going in a homogeneous pop direction (blame it on the Goose economy). Contrary to what Jay-Z wants you to believe, things are not going back to the New York sound. Here is the current state of affairs:

• There’s no doubt the snare drum is making a comeback, particularly syncopated patterns and rimshots (see: Drake’s latest “Forever” feat. Lil Wayne, Kanye, & Eminem).
• Basslines are now back in full force but are often used in conjunction with 808s. This was one of my main qualms with crunk and snap music; a bassline is what gives a song its soul.
• Arrangements are becoming more dense and musical.
• Auto-Tuned, sung choruses are taking the place of repetitive chant hooks.
• Examples: “Fire Burning” by Sean Kingston and “Blame It” by Jamie Foxx feat. T-Pain

Am I missing anything? I want your input on what typifies the Southern rap genre and where music is headed.*** With a new president and the turn of the decade steadily approaching, music almost certainly has more surprises in store for us and I’ll be reporting live from the trenches every step of the way.

*This song is bewildering even to me.

**I believe I’m paraphrasing Guns, Germs, and Steel by Jared Diamond but I’m not entirely sure.

***Many of the changes listed in this article also reflect the return of R&B, but that’s a story for another day.

If you spend a lot of your time around artists and musicians, you’ve probably heard this more than once:

“Nothing is original. Everything has been done before.”

If someone makes this statement in a group of people, one of two things will happen:

1. Everyone agrees and gets a sheepish look on their face as if to say, “Yeah. I guess we suck.”
2. Frustrated with the idea of their aspirations hanging in the balance, someone references a specific work or artist as a counterargument. The two people then volley back and forth ad infinitum. Or worse, someone defers to the age old bore-fest “…but what is art, really?” Usually in these cases I just keep my mouth shut. If I’m feeling playful, I’ll chime in with something about collage art and sampling or ask for opinions on how tools affect originality.

But the answer is simple:

Yes, everything has been done. But not everything has been done well.

Now go create.

Key Signature: C minor
Special Songwriting Devices Used: V minor chord, starting the chorus on a chord other than the root

Note: This post requires a basic knowledge of intervals, solfege syllables, and voice leading. If you don’t understand a term underlined with dots (like this), move your mouse over it for the definition.

The other day I was messing around with “Amazing” by Kanye West on guitar and noticed that it uses an often neglected chord in modern pop music, the V minor. Before we get into why the V minor is unusual (and what Kanye has in common with Coolio), here’s the chord progression:

Verse: C minor (2x), G minor, C minor
Chorus: Ab major, C minor, G minor, C minor

Or in Roman numeral analysis form:

Verse: I minor (2x), V minor, I minor
Chorus: bVI major, I minor, V minor, I minor

In “Amazing,” G minor is the diatonic V chord–the triad built on the fifth note of the scale. But V chords in today’s minor key pop songs almost always have either a major third (making it a V major chord borrowed from the parallel major) or no third at all. The diatonic V minor chord is rarely used.

Origins of the V Major Chord in a Minor Key Context

Most American pop stems from jazz or blues harmony, but if there’s one songwriting device that has carried over from classical, it’s borrowing the V major chord from the parallel major key in the context of a minor progression.* In these situations, there is a non-diatonic note: the V chord’s major third, which will always be the leading tone of the key. This note has a very strong tendency to resolve up to the root note by a half step. The result is better voice leading back to the root than a V minor chord would provide. Since a V chord resolving to I (or more specifically, ti going to do within that resolution) is considered the strongest tendency in any key, the voice leading is (apparently) so important here that composers have been using this non-diatonic chord for ages.

But Kanye doesn’t swing that way.

If you’ve ever studied classical music, you know that the concept of proper voice leading is meant to make things sound “smooth.” But smooth can often turn into boring, particularly in the context of non-orchestral music. By using the V minor chord, Kanye adds some much needed harmonic interest to a relatively sparse arrangement.

So rare is the V minor chord in pop** that hearing it played on a single instrument (piano in this case) sounds a bit unusual, even medieval. The expectation of that leading tone over the V is so strong that, even for me, it was difficult to sing the minor 3rd instead of a major 3rd.

Combined with a dragging groove of an upright piano, it ends up sounding more like something to be played in the background of a saloon shoot out scene from a Western/Cowboy flick than a hit single for a mainstream rapper.  In fact, if you remove the characteristic elements from this chorus–play V major instead of V minor and change the first I minor to IV minor (more on this below)–you’ve got Gangsta’s Paradise, choir and all:

Chorus Root Chord Placement

As I talked about in my analysis of “Kids” by MGMT, starting a progression on something other than the root automatically sounds more intelligently written. While pre-choruses and bridges often start on other chords (in order to build tension for the inevitable release into the section that follows), choruses almost always start on the root chord. When one doesn’t, it almost always ends there. “Amazing” is no exception and falls into the latter category.

But what’s interesting is that the chorus also has another root chord: the second one of the progression.  So to expand on what I said in the previous paragraph, here are your root chord placement options for choruses with four chords or less, listed in order from most to least common:

• Option 1: Starting on the root chord. This option solidly establishes the key from the outset, allowing the chords that follow to create new flavors and define the overall emotional content of the chorus in relation to the root. By far the most common option.
• Option 2: Ending on the root chord. In these cases, the beginning chords lift the listener up, create tension, and eventually resolve to the root–using the harmony to create dynamics. This is a fairly common option, but also very powerful and can be a good way to shake up your songwriting or cure writer’s block. Examples include “My Hero” by Foo Fighters and “Go With The Flow” by Queens of the Stone Age.
• Option 3: Using the root as chord #3 out of 4. This technique tricks you into thinking that it’s going to be a three chord progression, then adds a fourth chord which says “nope, it’s still going, the thought/feeling isn’t done yet.” Can create a cyclical feeling. This option is not totally unheard of but it’s rare. MGMT’s “Kids” is one example.
• Option 4: Using the root as chord #2 out of 4. By far the rarest option and probably for good reason. I have no idea how to characterize what this option does emotionally, but in the case of “Amazing” it’s a defining characteristic.
• Option 5: No root chord at all. I can’t think of any pop choruses that do this, so if you can, leave it in the comments!

(Note: Although the above is applicable to most choruses, obviously the emotional results may change with different combinations of these options or a greater number of chords. And by the way, you won’t find this list in a text book.)

So not only does the chorus start on a chord other than the root (in this case the bVI major), but the progression goes back to the root on the second of four chords, which is highly unusual. The result is a unique, signature chord progression (in pop you only have to be unique within about 10 years).

Well folks, that about wraps things up. As with all of my analyses I expect some good counter points (ha…) and a healthy dose of “this song sucks” / “this song still sucks” comments. But before we part ways I want to answer a question that Phil posed in his latest blog post:

“When was the last time you at home got a record, sat down, and listened to it? Really listened to it. Didn’t put it on while you clicked through Facebook or checked the local news. Just listened?”

My answer to his question is 808s and Heartbreak. And when “Amazing” came on for the first time, I had no idea Young Jeezy was going to come in because he wasn’t listed in the song title. I’ll be honest, I’ve had mixed feelings about Jeezy since day one, but when I first heard his voice come in over this strange track with the reverse reverb, I thought it was the hardest shit I’d ever heard.*** I got chills. And the fact that I wasn’t expecting it made it 10 times more powerful, supporting Phil’s theory that the less we know and see about the music before we listen, the better.

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*Actually, classical music**** tends to use a V7, which is based on a V major with a minor 7th on it, forming a tritone between the 3rd and 7th of the chord and creating an even stronger pull to I. Though we typically think of classical music as triadic, this is the one 7th chord that classical composers used regularly.

The V7 chord is dominant-functioning, which in layman’s terms means our ears hear it as having a very strong pull to another chord, in this case back to the I major. This movement is called dominant resolution. The V chord builds tension while the root chord releases it. Since we have this strong expectation of resolution from listeners, the voice leading used for this transition is considered to be particularly important.

**The only other recent V minor example I can think of offhand is “Clocks” by Coldplay, although in this case the V minor is used to help establish the song’s Dorian tonality. The opening piano arpeggio can be analyzed as follows: I/3, V-/5, IV/5 or in other words: I major (1st inversion), V minor (2nd inversion), IV major (2nd inversion).

***This transition is shortened on the YouTube version.

****Yes, I’m using the term “classical” in a colloquial manner here; I’m not referring to the Classical period. This is terrible… even my asterisks have asterisks.

Voice leading is a common songwriting or arranging technique which (traditionally) results in smooth-sounding chord transitions.

To use smooth or ‘proper’ voice leading when arranging a chord progression for an ensemble, write each instrument’s part so that the performers will make the smallest note jumps possible or no jump at all if the note occurs in both chords (“common tones”).

This technique is particularly important when writing harmonies for background vocalists because smaller jumps are easier to hear and sing against a melody.

Soloists and lead singers are expected to break from this principle, since larger melodic leaps provide interest and can make a melody more memorable.