From December 1st until the 31st, you can get 10% off any item from “the nation’s widest selection of guitars, basses, amps, effects, drum kits, keyboards, turntables, recording gear, PA systems and more!” except nearly every brand they sell. Here’s the fine print:

“Excludes [...] Adam Monitors, AKG, Ampeg, Apogee Duets, Apple, Audix, Bose, Crate, Crown, dbx, Digitech, Digidesign HD, Edirol, ESP, Euphonix, EVH, Fender, some Gibson and Epiphone, Gretsch guitars, Jackson, JBL, Korg, KRK, Lexicon, Mackie, Marshall, Martin, Mesa Boogie, Mogami, Monster Cable, Morgan, Peavey, QSC, some Roland/BOSS products, Royer Labs, Shure, Soundcraft, Squier, SSL, SWR, and Vox.”

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How do they do it and still make a profit? Amazing deals this holiday season, y’all.