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Archive for the ‘Industry News’ Category

Hey everybody, just wanted to encourage you all to check out the back of the most recent Guitar Center catalog to take advantage of this INSANE offer.


From December 1st until the 31st, you can get 10% off any item from “the nation’s widest selection of guitars, basses, amps, effects, drum kits, keyboards, turntables, recording gear, PA systems and more!” except nearly every brand they sell. Here’s the fine print:

“Excludes [...] Adam Monitors, AKG, Ampeg, Apogee Duets, Apple, Audix, Bose, Crate, Crown, dbx, Digitech, Digidesign HD, Edirol, ESP, Euphonix, EVH, Fender, some Gibson and Epiphone, Gretsch guitars, Jackson, JBL, Korg, KRK, Lexicon, Mackie, Marshall, Martin, Mesa Boogie, Mogami, Monster Cable, Morgan, Peavey, QSC, some Roland/BOSS products, Royer Labs, Shure, Soundcraft, Squier, SSL, SWR, and Vox.”

(Click to enlarge:)

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How do they do it and still make a profit? Amazing deals this holiday season, y’all.

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Les Paul, RIP

Posted by Phil Hill On August - 13 - 20096 COMMENTS

lespaul-697sToday the Wizard of Waukesha passed away at the age of 94.  The father of multi-track recording techniques and a pioneer in musical technology, Les Paul was really the start of the modern music industry.  Anyone who has ever plugged a guitar into an amp or put sound on sound owes Mr. Paul a huge debt of gratitude.

 

I remember my first trip to New York—the first thing I did when I got off the plane was catch a cab to the Iridium Jazz Club on Broadway to get a glimpse of the man who started it all.  I had purchased the tickets weeks in advance.  Over the phone, a surly and quick New Yorker told me that he played two sets every Monday and the first one had sold out.  For the next few weeks, I had nightmares in which I stepped off the plane, turned on my phone, and got a message notifying me that Paul had died during his early set. 

 

Well fortunately for me that didn’t happen and I had the honor of witnessing one of the greatest figures in the history of the music business toward the end of his prodigious life still doing what he loved best.

 

You can read his awe-inspiring story anywhere:  how he revolutionized the guitar, how he created sound-on-sound, how his experiments with multi-track recording techniques changed the face of popular music.  This post is not meant to be a biography chronicling his achievements in the music world.  Instead, this is a celebration of a man whose relentless pursuit of his own passions allowed him to achieve those innovations and whose spirit, like gravity, drew crowds of professionals and amateurs alike toward him.

 

Surely if Les Paul had never been born, somebody else would have perfected the electric guitar.  Leo Fender and Adolph Rickenbacher both created and marketed their own solid-body electrics during the 30s.  And surely if Les Paul hadn’t been around, Bing Crosby would’ve found somebody else to tinker with the Nazi tape recorder brought to him from The War. 

 

But the fact is, Les Paul was around and his enthusiasm for all things musical made him the prime target for anybody with anything music related.  Ultimately, that is how one man could have been at the center for all the activity in the early music technology business—people simply wanted to be around him.  They knew that he was the kind of guy who could and would milk a musical idea for all it was worth.

 

His early career was a time when you couldn’t go to Guitar Center and get an hecho en Mexico Telecaster for $130.  You had to carve an electric yourself from a plank of wood.  You couldn’t just walk in to Best Buy and get some portable Japanese hard disc recorder.  You had to invent your own recording device from scratch, solder it up, and test it out. 

 

There were no books on multi-track recording effects, no blogs, and no degrees in audio engineering.  But by the time he was 10 years old, he was already learning about radio electronics at the local radio station.  He first experimented with overdubbing by adding new bumps to his mother’s piano rolls.  He was building crystal radio kits before he learned how to drive.  Despite his life of innovation, Les Paul never even graduated high school.

 

Les Paul’s story is a great American tale of a man driven by his passions to create, innovate, and perfect.  Even toward the end of his life in that dim club on Broadway, his fervor was palpable.  His set at Iridium was a captivating hour-plus of storytelling and jamming.  Interspersed with music, Paul regaled the audience with brilliant anecdotes of his life in the music business: things he had done or people he had met.  He then invited numerous guest musicians (amateurs and pros alike) onto the stage and played through songs with them, smiling and laughing all along the way.

 

In 2005 Paul released his first recording since the 1970s.  Les Paul & Friends: American Made, World Played earned two Grammys and featured guest performances by Peter Frampton, Jeff Beck, Eric Clapton, and many more.  Like his sets at Iridium, the record was a testament to a long and fruitful life at the epicenter of modern music.

 

Surrounded by friends and family, Les Paul died today of complications arising from pneumonia and left behind a long and inspiring legacy not only of accomplishments and innovations, but also proof positive that when talent and passion intersect anything is possible. 

 

Les, you will be missed.

Popcuts.com Pays You To Buy Music

Posted by Keith Freund On June - 2 - 2009COMMENT ON THIS POST

If you read music news blogs you know that the music industry is going through an identity crisis trying to find “sustainable models” and other funny business terms. I just came across an online music store which seeks to capitalize on the “I knew about XYZ artist before they got big” phenomenon. Their slogan is catchy–Popcuts.com: Buy Music. Make Money.”


popcutsThey sell downloads for independent artists and it works kind of like a legal pyramid scheme with social networking built in. For every person that buys a song after you do, you get a portion of what they paid. My assumption is that they’re banking on the idea that they’ll make it up in volume. In other words, by paying consumers even a nominal amount, so many more people will be buying music from Popcuts and so many more artists will be selling their music through Popcuts that it will more than pay for itself. Will this work in practice? Who knows. Humans are creatures of both habit and trust. They’re targeting serious music fans, most of whom probably already have a routine way of buying music. And frankly the offer seems too good to be true. But they’ve thrown in an added incentive: the bragging rights of being able to verify that you did, in fact, discover an artist before all your friends.*


It’s an interesting concept, but in my view the sink-or-swim question is how much money? The artists get to choose any percentage of their money to give back to the fans, so that answer remains unclear.


One thing I like about Popcuts.com is that they target the consumer. The ad I clicked on featured a collage of childhood photos of music stars and the text read: “You knew about them before they were cool. Show it off.” This provides a stark contrast to the multitude of budding online music retailers who cater exclusively to the artist, which screams, “I know some rich dude who wants to put his name behind the Next Big Thing even though he has no understanding of the music industry whatsoever, which is why I was able to swindle him and his rich pals with this shortsighted idea,” or even, “I heard chicks dig entrepreneurs so I figured I’d give this a shot!”


Popcuts, on the other hand, has attracted some legitimate attention with Red Hot Chili Peppers guitarist John Frusciante selling his solo work along with indie rockers Piebald.


UPDATE: Just checked out Popcuts on Twitter (@popcuts) and saw they’re also selling a record Phil and I worked on, Break The Silence by American Idol finalist Jon Peter Lewis.


breakthesilenceBuy Break The Silence on Popcuts.com


Will Popcuts become the new CDBaby? Leave your thoughts in the comments.


*Ah, high school.

The Loudness War & Metallica’s “Death Magnetic”

Posted by Keith Freund On December - 17 - 2008COMMENT ON THIS POST

When Nirvana’s Nevermind came out, it was touted as one of the loudest albums ever released. Today, if that album came onto your iTunes playlist after Death Magnetic, you’d have to turn your speakers up considerably to hear it.*


Death Magnetic album coverPsychological studies have shown that a recording’s loudness dramatically affects how much people like a song and how likely it is that a person will stop on a certain radio station. The solution? Limiting: a process which effectively turns up the quietest parts of a recording, automatically raising its overall loudness. A limiter is one of the last pieces in the mastering signal chain and arguably the most important.


Done properly, limiting can add energy to a song. Taking it too far a la Death Magnetic, however, may cause ear fatigue, a subconscious phenomenon akin to reading under dim light, straining the listener’s ears and making him or her want to turn off the music after extended listening periods.


Metallica’s latest has received a flood of criticism and media attention regarding the presence of over-limiting and digital clipping, an unpleasant-sounding Guitar Hero for Wiidistortion that occurs when a sound medium is overloaded beyond its volume limit.


The audio community has been debating the so-called “loudness war” for years but never before have consumers been able to hear the difference for themselves. Enter Guitar Hero: World Tour, which allows users to access an unmastered version of Death Magnetic - and it sounds a lot better.


Mastering engineer Ted Jensen defends himself:

“In this case the mixes were already [over-limited] before they arrived at my place [...] I would never be pushed to overdrive things as far as they are here. Believe me I’m not proud to be associated with this one, and we can only hope that some good will come from this in some form of backlash against volume [being seen as the most important thing].”


It is hard to say who is responsible. The engineers who worked on the album have otherwise stellar track records. In any case, Death Magnetic may represent a new kind of revolution: one that gets quieter.


Personally, I find that clipping can benefit some recordings, but this new Metallica record took it too far. Add to this the fake-sounding drums and we’re left with one of the worst sound major recordings in recent years. What do you think? And to those of you who aren’t audio engineers: did you notice?


Also note: Another result of the loudness war is that many record labels have released “digitally remastered” versions of classic albums in order to compete with today’s recordings. If you want to compare Nevermind to Death Magnetic, use the original release for full effect.


*Soundcheck notwithstanding.


Sources: Tape Op (Nov/Dec ‘08), AllMusic.com



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